A brief list of effective tools for engaging the media
Request meeting with Editorial Review Boards of all newspapers, electronic media
Read, listen, watch local media outlets and let the reporters and editors know you appreciate the work they do
Build relationships with individual members of the local media. Is there a reporter assigned to your “beat?”
Learn to write a press release and make sure you know the news deadlines
Give media background on an upcoming event - something beyond a press release
Consider location for an event and its photo op potential
Thank the media for their coverage even if you don’t like it
Invite a member(s) of the local media to sit on your board or on your steering committee
Have your facts straight
Understand what issues are of importance to the paper as well as the organization