Engaging the Media

A brief list of effective tools for engaging the media

Request meeting with Editorial Review Boards of all newspapers, electronic media

Read, listen, watch local media outlets and let the reporters and editors know you appreciate the work they do

Build relationships with individual members of the local media. Is there a reporter assigned to your “beat?”

Learn to write a press release and make sure you know the news deadlines

Give media background on an upcoming event - something beyond a press release

Consider location for an event and its photo op potential

Thank the media for their coverage even if you don’t like it

Invite a member(s) of the local media to sit on your board or on your steering committee

Have your facts straight

Understand what issues are of importance to the paper as well as the organization